Finding resellers, integrators and consultants is the same work as finding customers: research a company, judge whether it fits, find the right person, write something worth answering. This is that engine, aimed at your channel instead of your buyers — running as its own product, without touching the customer pipeline you already have.
Partner recruitment usually stalls because nobody has time to build the list. The list builds itself.
A discovery agent runs on its own schedule inside the console, reading company registries, LinkedIn and company websites to surface candidates you never searched for — across as many target countries as you want to work.
Each candidate is actually read — what the company does, how big it is, who it sells to — and qualified against your own criteria, including a minimum size threshold, before anyone spends a minute on it.
De-duplication runs across the whole fleet, so the same firm found by two accounts in two countries stays a single record with a single history instead of two conversations that contradict each other.
Found, qualified and rejected counts by country, with the next scan already scheduled — so you can see where the channel is filling up and where it is not.
The system classifies every candidate by partner type and by decision-maker role — and both taxonomies are yours to define. Nothing here is a fixed list, and none of it is specific to one industry: the same engine recruits a channel in software, machinery, logistics, construction, healthcare or anything else you sell through.
Change the categories and the engine changes with them — the classification is configuration, not code, so a new partner type is a decision you make in the panel, not a release you wait for.
Channel recruitment fails quietly when everything sits in one bucket called "talking to them".
Every candidate carries its own stage, its own history and its own next step — and the board tells you how many sit in each, so a stalled channel is visible before a quarter has gone by.
A partner pitch is not a customer pitch, and the engine knows the difference.
Invitations and messages on LinkedIn, plus corporate email where that is the better door — the same candidate, one coordinated conversation rather than two disconnected attempts.
Every message is written by the model for that specific firm and that specific role, in their language — a systems integrator hears why integrating your product wins them projects, not the pitch you send to end customers.
Every platform limit, pacing floor, working-hour rule and opt-out guarantee that protects your customer outreach applies here unchanged. A partner campaign can never put an account at risk.
Partner acquisition runs as its own product on its own data. It appears in the product catalogue, is switched on per account, and leaves the buyer pipeline you already run completely untouched.
Book a 30-minute demo. We run a live discovery pass on a market you care about and show you the partners it finds, how it classified them and what it would say to each.
Book my demoTell us about your sales team and target markets. We'll reply within one business day — usually much faster.
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