You know the profile of a good partner. You do not know the names in Poland, and you are not going to learn them from a trade fair list.
· 1 min read
Recruiting channel partners in a new country is the same problem as selling into one, with an extra step: you have to find companies that are worth the relationship. The criteria are usually clear in your head and nowhere else: they carry adjacent products, they have their own service engineers, they are above a certain size, they cover the region you cannot. The work is turning that into a list of real firms, in a market you have no contacts in.
Candidates are found on the hour from company registries, LinkedIn and company websites, so the list grows overnight and at weekends too. Partner types and target roles are configurable taxonomies. A reseller, an integrator and a consultancy are different relationships, and the criteria for each are yours to set.
Each candidate is checked automatically against the criteria you configured, including a minimum size threshold, so a two-person outfit does not enter a pipeline built for firms with a service organisation. De-duplication runs fleet-wide: one company is one record, no matter how many searches surfaced it or which of your people found it first.
Partner recruitment does not fit a sales funnel, so it has its own nine stages, with per-country boards. A candidate in Poland and a candidate in Spain are at different points of different conversations, and neither is a customer. Outreach is coordinated across LinkedIn and corporate email so the same firm is not approached twice in parallel by two channels.
The engine does not know what a good partner looks like in your industry and does not pretend to. It knows how to find companies matching a definition, qualify them against it, and open a conversation. That is why the same machinery recruits distributors for a machine builder and importers for a trader.
More about this product: AI Partner Acquisition
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