You don't write separate campaigns per product — you load a catalogue once and the AI works out who gets which pitch.
5 min read
This is the part people can't quite believe: you don't write separate campaigns for each product you sell. You load your product catalogue — what you sell, who typically buys it, the angle that lands — once. From there, for every single prospect the engine weighs role, company and industry signals and decides, automatically, which product to lead with and how to say it.
Add as many products as you sell — each with its own description, value proposition, capabilities and demo guidance. One source of truth every account works from, instead of a folder of disconnected campaign briefs.
Define the titles that actually buy each product — operations, production, quality, IT, finance, C-level. The AI recognises the role behind a job title, in any language, and matches it to the right group before anyone is contacted.
A plant manager gets downtime and OEE — the number they are measured on every morning. A quality manager on the exact same list gets scrap, rework and traceability, and never hears about machine utilisation. A CFO gets cost-per-unit and payback period. Nobody wrote three campaigns — the AI wrote three conversations, from one catalogue.
Load your real products and target titles and watch the AI route the first message for each buyer persona in real time.
Book my demoTell us about your sales team and target markets. We'll reply within one business day — usually much faster.
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