META CRM Bot Blog

Load your whole catalogue. The AI decides who hears about what.

You don't write separate campaigns per product — you load a catalogue once and the AI works out who gets which pitch.

5 min read

This is the part people can't quite believe: you don't write separate campaigns for each product you sell. You load your product catalogue — what you sell, who typically buys it, the angle that lands — once. From there, for every single prospect the engine weighs role, company and industry signals and decides, automatically, which product to lead with and how to say it.

A catalogue, not a campaign

Add as many products as you sell — each with its own description, value proposition, capabilities and demo guidance. One source of truth every account works from, instead of a folder of disconnected campaign briefs.

Buyer groups per product

Define the titles that actually buy each product — operations, production, quality, IT, finance, C-level. The AI recognises the role behind a job title, in any language, and matches it to the right group before anyone is contacted.

One prospect list, three completely different conversations

A plant manager gets downtime and OEE — the number they are measured on every morning. A quality manager on the exact same list gets scrap, rework and traceability, and never hears about machine utilisation. A CFO gets cost-per-unit and payback period. Nobody wrote three campaigns — the AI wrote three conversations, from one catalogue.

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